philjansen.com » Small Business

A New Type of Investment: Forex Trading

Fri, 27 Nov 2009 15:45:00 +0000

Every new investor thinks of the stock market as the first place to invest. The reasons are undeniable, as the stock market is one of the most successful investments. However, few investors know of a new, emerging type of investment that carries much less risk then the physical stock market. This new investment area is known as the Forex Trading Market.

The Forex trading market cannot actually be found physically. Instead, the market is a large network of central banks and individual investors all caught up in the process of currency exchange. Because the Forex market deals with countries all over the world, the market must remain open 24 hours a day. The market follows the three markets, the United States of America, Europe, and Asia.

This presents a problem to even the more successful investors. It is simply not possible for any human being to stay up 24 hours a day so that they have up to date information of the market. Often the market changes will the investor sleeps or goes about their daily routines. If statistics are not checked often, opportunities to gain profits may be lost. The alternative may be to hire a professional broker, or use a trading program.

Making Money Using Forex

Money is made in the Forex two ways. The first way is by buying low and selling high. For example, The Euro and Swiss value is going up, so your portfolio manager it will automatically buy shares of the USD/Swiss at the predetermined price, which you setup when you create your account. At the same time the program will sell the USD/Euro while it is up, locking in profit.

The other way of making money using the Forex trading system is by collecting on the interest each central banks pay on their currency. The United State?s federal reserve determines that the current interest is 5%, while the Swiss government determines that their interest rate is 1.5%. When you trade you are earning 5% on the US currency, and spending 1.5% on the Swiss currency.

The reason that the Forex market is much less risky is the fact that you work on a percent, rather then actual money. For example: If you are dealing with a $100,000 dollar contract, then you are only required to place 1 percent, or $1,000 up. The other investors use this money as a type of insurance policy in case the deal goes bad.

Being Successful in the Forex Marketplace

Gaining the amount of knowledge needed to be successful in the Forex marketplace is actually not difficult. Someone with an education of an Associates Degree, or even a high school diploma would be able to gain the knowledge with just a few years of studying the market.

However, no matter the amount of education or training you have, the number one problem new investors have is making good decisions. While some investors have no problem making decisions and sticking to them, the majority of the human race simply have trouble doing this. Whether it is emotion, lack of knowledge, or uncertainty that makes decision making hard, it must be overcome to be successful in the Forex market.

Your main tool again potential risk is knowledge. Learning as much as you can before your first trade will help you make informed decisions later. Simple knowledge can be obtained by studying articles and books, talking to a trained or experienced investor, or using a simulation program which allows you to trade within the market, without spending any actual money.

If you are waiting to success in the Forex market, you must learn to use technical indicators. These technical indicators will allow the trader to recognize long-term, short-term, and intermediate treads, which will allow the investor to construct his trades and portfolio to reflect the highest possible profits. It may take years for a new investor to fully understand the ups and downs of the market, and how to more accurately predict future trends.

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Small Business Owners: Should You Use the Services of a Professional Cleaning Company?

Fri, 27 Nov 2009 10:16:36 +0000

Are you a small business owner, particularly one who runs a retail store or an office-like setting where your clients need to come into your building? If so, what do you think about the appearance of your business? Better yet, what do you think that your customers think about it? How your business looks, on the inside and out, can actually have a huge impact on the success of it. For that reason, there are actually many small business owners who make the decision to use the services of a professional cleaning company, but should you?

When it comes to determining whether or not you should use the services of a professional cleaning company, there are a number of important factors that should first be examined. For instance, you may want to examine your current employees? How many employees do you have working for you? Since you are a small business owner, there is a good chance that your number is less than fifty. Fifty employees really aren?t that many to have, especially when you have a lot of work that needs to be done. If you could find other tasks for your employees to do, other than cleaning your business, you may want to think about hiring the services of a professional cleaning company.

Another point that needs to be examined is the type of cleaning that needs to be done, as well as how often. Using the services of a professional cleaning company on a daily basis is usually not possible and it would often be too costly anyways. For that reason, you and some of your employees may need to keep up with semi regular cleaning tasks, like at least keeping the bathrooms presentable or keeping the break room clean. Other tasks, the like the mopping of floors, the cleaning of blinds, or the washing of windows can be done by a professional cleaning company. Many times, these tasks only need to be completed a couple of time a month, or once a week at the most.

As outlined above, using the services of a professional cleaning company can get expensive, especially overtime. That is why it is important that you first examine your ability to afford a professional cleaning company. As a reminder, you do not have to have your small business establishment cleaned daily or even weekly for that matter. There are many cleaning services that will come in and do a job for you at a moments notice. To combat the cost of hiring a professional cleaning company to help you keep your small business presentable, you may want to think about first calling around to get price estimates or more information about local companies.

What is nice about doing business with a professional cleaning company is that many professional cleaning companies are actually run by small business owners, just like you. This may give you more comfort in spending a little bit of extra money. It is sometimes hard to explain, but once you become a small business owner yourself, you often try and help out other small businesses whenever possible, especially since you know how difficult it can sometimes be to survive. In fact, the fact that you may end up helping out another small business owner may actually give you that extra push needed to make sure your business is always clean and presentable.

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Blog Marketing: How Easy Is It?

Fri, 27 Nov 2009 08:56:36 +0000

Blog marketing is one of the latest trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.

If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Where as if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then know some HTML or hire a website designer.

Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.

Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. Which could be daily or weekly. Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.

If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters. Make sense?

There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else?s and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people?s products and then marketing them in your blog is a great idea.

If you are considering having both a blog and a website that will work if you have enough information to cover in both. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly.

Wondering about hosting? If you have a website, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.

Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. When you use the RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.

Blog marketing can be pretty effective if it is done right. However, you cant just set up a blog and expect people to find it. Get your blog out there and make it known to others just as you would a website. Exchanging links with others will help, so will article marketing using your blog.

Blog marketing is easy and anyone that wants to can do it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, it will pay off. Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges.

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Business Employee Blunders

Wed, 25 Nov 2009 15:00:45 +0000

Everyone wants to improve their business. No one that owns a business should ever be comfortable with their current position. You should always strive to be better, no matter how good you are doing at the time. However, improving does not always meet on the customer side of your business, but rather how you handle your employees. After all, just like a business is nothing without customers, it is nothing without good employees.

So what are the ways you can improve your business on the employee level? You may be making some blunders that are greatly jeopardizing your employees happiness and wellbeing and not even know it.

Using customer feedback to determine what is wrong with your company.-
This may be one of the worst mistake a business owner can make. Sure, you want to listen to your customers feedback, but you will want to take what they have to say with a grain of salt. Why? Because what the customer says is one sided, and does not accurately describe the situation. If this situation happens with an employee too many times, and the employee does not get the opportunity to present their side of the story as well, then the employee will begin to have issues, especially when it comes to dealing with a problematic customer. Your employee may find it easier to walk away rather then deal with the situation. By avoiding this situation, or at the very least, allowing your employee to defend themselves, you will avoid a potentially hazardous situation.

Another form of this blunder is by producing feedback or survey forms, and basing any type of merit reward on these. The main reason that this will not work accurately is because of 2 facts. First, the customer is more likely to fill out a survey if something was not right, rather then excellent customer service. Second, the best employee in the world may never receive a survey review, while a bad employee, who just happens to be in a good mood that day, receives a few. This is unfair to everyone involved.

Introducing set merit rewards- Merits should be just that, rewards. Not all good deeds are the same, so they should not receive the same reward. Imagine if you were the employee who saved 15 customers from stopping service, and you received the same reward as the person next you did, yet they only saved 3. Would that make you feel unappreciated?

On the other end of the spectrum, you could use caution when rewarding employees for recovering from a foul up. If a employee messes up, and then corrects the problem, they probably should not receive a reward for it. This makes it seem acceptable to mess up, provided that you can redeem yourself.

Giving your employee a set way to sale products or deal with customers- You may think that your way of selling your product or business to customers is the perfect way to sell, and that everyone should use your approach. While your way of selling may work for you, it may not work for all of your employees. Why? Because everyone has a different personalities, and your way of selling just simply may not work for them. If you allow your employees freedom to sell, as long as their way is not immoral or harmful to your business, will benefit your business greatly.

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Small Business Owners: How to Make Your Specialty Store Profitable

Wed, 25 Nov 2009 09:32:22 +0000

Are you a small business owner who runs a retail store, but not just any retail store, one that is considered a specialty store? A specialty store, as you likely already know is a store that focuses on a particularly type of product or at least a particular niche. For instance, a store that only sells plus size clothing for women can be considered a specialty store.

Specialty stores, as you likely already know since you started one, are a great way to make money. The only thing is that it can sometimes be difficult to do, as you often end up with competition from larger companies, often in the form of one stop department stores; department store that carry everything. Yes, it can sometimes be difficult for you to make a profit, but that doesn?t mean that it can?t be done. In fact, outlined below are a few ways that you may be able to increase your profits.

One of the many ways that you can go about increasing your profits, as a specialty store owner is by making sure that the public knows that your business exists. Alto often, many specialty store owners do not take the time to effectively market or advertise their businesses. Depending on the type of specialty store that you run, there is a good chance that you may be able to develop a fairly large customer base, but those customers must first know that you and your business exist. To do that, you may want to think about buying advertising space on one of your local television stations or radio stations. The least that you will want to do is distribute flyers around your local community, either as newspaper inserts or on community bulletin boards.

Another way that you can go about increasing your business profits, when running a small, specialty store, is by expanding your business. You don?t necessarily have to move to a new location, open up a new store, or increase the number of products that you sell in your store. You can also expand your business by also opening up an online store. There are actually many specialty store owners who are turning to the internet to help increase their profits. Yes, a large number of consumers still like to shop locally, but many also prefer shopping online, especially when they are looking for something in particular or something that is hard to find. Having an online store, in addition to a storefront location, will only increase your chances of making a profit. In fact, the cost of a running an online store is actually quite minimal, especially when compared to running a storefront one.

Another one of the many ways that you can go about increasing your business profits, when running a specialty store, is by limiting the amount of money that you end up spending. As a retail store owner, you may want to make sure that your store is fully stocked with merchandise. Although this a good approach to take, you need to proceed with caution. If you are just getting started, you may not necessarily know how successful your business will be. For that reason, you may want to start out small when ordering your merchandise. Yes, you may be required to buy from your supplier in bulk, but you will want to be cautious with buying too much merchandise at one time. Should your specialty store not work out and you need to close your business, you may end up losing money by being stuck with merchandise that you can?t sell for a profit.

The above mentioned tips are just a few of the many what you may want to think about implementing to make your specialty store a profitable one. Perhaps, the most important tip, the one that deserves the most thought, is the opening of an online store. It is not uncommon for small specialty store owners to find that their online sales actually end up paying for their storefront locations.

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The Difference Between Blog and Email Marketing

Wed, 25 Nov 2009 08:12:22 +0000

Blog and email marketing are two totally different things. They are two complete different ways to market something, whether it is a product, or a service. You are going to find that just because someone may use email marketing to make an income, does not mean that they always use blog marketing as well.

Blog marketing is when you use a blog to promote a service or a product. You can market the product or service so that it appeals to others, and is something that they might want or need. By using a blog you can get the word out about the product that you are using and let others know all about it. There are several ways to do this. It can be done as simple or as complicated as you want. For example, you can market your blog by exchanging links with other blogs that are relevant to yours. You can also leave comments on other blogs that will in return get you more visitors and readers to your own blog. Don?t forget to update your blog as often as possible as well. As that will make a huge impact on your blog.

Email marketing is when someone uses an email to get the word out about a product or s service. You simply would have your visitors to sign up for newsletters, and then send an email out to all of them that did so. However, you will also find that email marketing is great for many other things than just getting the word out. You can put affiliate links in your newsletters and hope that your readers will sign up under you and you will get a commission for those things.

Marketing in every way is pretty much the same. You have to know who your audience is and who wants what you are selling. Once you know this, the rest of it is cake. Whether you are email marketing, affiliate marketing, or email marketing. Even if you are into marketing offline, the same will apply. You will need to know who wants what you have to sell and you should have no problems selling it.

Blog and email marketing are alike in many ways, but yet also very different. When you are using a blog for marketing, you are going to see that you have to post what you are selling on the blog. But for email marketing, you can use an email to those interested parties. When you use a website to have people opt in to your newsletter for email marketing, you know that you are not sending spam, but something that they requested from your site. This is something that they asked to be sent when they sign up for a newsletter. Where as if you are marketing a blog, you would do this much the same way as you would a website, and get visitors to come to you.

Whichever you prefer, whether it is blog marketing or email marketing you can still get the results that you want and that you are looking for. Just know that it takes time and persistence to achieve what you want, and get it from marketing online. Patience is key to getting your blog out there to everyone that is interested in it.

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Making Money On Your Website

Mon, 23 Nov 2009 14:16:30 +0000

You probably started your business website to increase your profits. That is why you added a shopping cart, and information about your company, right? While this is a great way to increase your profits, did you know that they are many other opportunities online to make money? You will be able to make additional money on your website, provided that you know about the programs that are available to you.

Affiliate Programs

Perhaps on of the most popular affiliate program online today is Google Adsense. Google Adsense is a program provided by the popular Google search engine. It is a pay per click program, which means that each time a visitor clicks on the links that you have placed on your website, you will earn a specific amount of money. The typical amount of money earn per click is 10 cents. Google provides you with all the codes you will need to add the ads to your website. The links are customizable so that the colors and fonts will match your existing website. Once you place the code on your website, the links will then generate to match your content, which means that the visitors visiting your website will be more likely to click on the links, since they were relevant to what they were searching for in the first place.

Another popular affiliate program online is Amazon. Amazon allows you to sell specific products on your website for profit. The amount you make is typically a percentage of the amount the person pays for the item. Amazon allows you to display as many items as you would like, and does not require any amount of content to do so.

If you are having trouble finding affiliate programs, then you may consider joining an affiliate network. An affiliate network is a website that offers a wide variety of products and services to sell on your website. This allows you to easily search for affiliate program in which you want to market. It also will monitor all of your commissions from the various programs, add it to one account, and then send you one check once the amount in your account exceeded your specified amount. If you have ever tried to manage several affiliate programs at once, you will greatly appreciate this feature.

It is important to look for affiliate programs that offer high commissions. If a affiliate program is only going to give you a penny per sale, then why bother?

You may also want to consider joining affiliate programs that offer tier programs. A ?tier? program allows you to not only sell their product or service for profit, but it also allows you to recruit others to do the same. Once you recruit others, you then gain profits for each of their sales as well. A 3 tier program allows you to collect profits for the people your recruit AND the people they recruit. Essentially, you make money off of their efforts.

Setting Your Website Up With These Programs

Placement is one of the most important things when it comes to affiliate advertising. You do not want to clutter your pages with ads, since it will take away from your original content. Instead, you will want to use the ads sparely, and in appropriate places. If a visitor searches for electronics and you post Amazon codes for children?s book on the same page, then chances are the visitor will not click on your link.

Like I mentioned before, the Google Adsense ads will self tailor themselves to the content in which the links are found on. If you place a Google ad code on a page talking about Phone cards, then all of the ads will be related to phones. I would only use one Google Ad code per page, to make sure you do not clutter up the page. Plus, a visitor is more likely to click on an ad if they do not feel that they are being bombarded by them.

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Should You Relocate Your Small Business?

Mon, 23 Nov 2009 08:48:08 +0000

Are you a small business owner who runs your own retail store? If you are, how is your business currently going? If it isn?t going too well or as well as you had originally hoped, you may be wondering whether you should just throw in the towel and give up. Yes, this is something that you can do, if you want, but there may be other alternatives; alternatives that could allow you to keep your small business open. One of those alternatives involves relocating your small business.

When it comes to relocating a small business, there are many small business owners who think that it is a good idea and others who think that it will only end up being a waste of time and money. If you aren?t yet sure what type of perspective you have, you may at least want to further examine relocating your business to another building or even another city or town, especially if your only other options is to close your business doors down.

As you likely already know, there a number of pros and cons to relocating a small business. One of those cons is the difficulty. If you run a retail store, even just a small specialty retail store, there is a good chance that you have quite a large selection of merchandise; merchandise that needs to be carefully moved, as well as other office supplies and store fixtures. It can be a big hassle to move a retail store from one location to another. Although it can be considered a hassle, it is also important to mention that it can be done, with a lot of patience and hard work.

Another con or downside to relocating a small business is the uncertainty. There are some small businesses that just aren?t right for making money. Some business owners don?t want to realize this though, so they continue to believe that they always have the chance of make money. Even if you take the time to find the perfect building for your retail store, as well as examine the local economy, and your competition, you are still not given any guarantees. Of course, that is something that you knew when you originally decided to start your small business; therefore, a lack on guarantees may not actually be a large problem for you, although it should always be kept in the back of your mind.

Although there are a number of cons or downsides to relocating a small business, there are also a number of pros or plus sides to doing so as well. One of those pros is a fresh start. When relocating a small business, many small business owners carefully take the time to choose which building they would like to relocate to, as well as what city or town they would like to relocate to, if looking to ?really,? relocate. This carefully thought out decision can actually increase your business?s chance of seeing success. A fresh start, but one that is carefully examined, may be just what your small business needs to revitalize itself.

Before you decide whether or not you would like to relocate your small business, it is important that you speak to your current landlord or your financial lender. As for speaking with your current landlord, you may be legally bound by a commercial lease. As for speaking with your financial lender, you may need to borrow some money to relocate your small business.

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Tips For Blog Marketing

Mon, 23 Nov 2009 07:28:08 +0000

Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.

Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.

Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.

Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google?s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.

You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.

Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.

Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog?s RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on.

Blog marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!

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Start a Business With Little or No Money- Part 5

Sat, 21 Nov 2009 13:32:15 +0000

As we discussed in part one, having a great work history and ethic does not guarantee that you will retain your job. There are many culprits to blame, such as changing economic times, technology replacing humans works, and outsourcing work to foreign companies. The only real way that you ca retain your job is not put yourself in the position to be fired. This may seem impossible, but is really quite simple. You have to become your own boss.

Perhaps you are not worried about loosing your job, but you realize that you will never have the chance to advance any further in the company you are working for. Your monetary resources are capped out, and you will not be able to provide any better of a lifestyle for you and your family unless your pay increases. Again, the only way you will be in total control of your finances is to become your own boss.

The only way to be the boss is to start your own business. ?But I do not have very much money, if any at all.? you say. Well in today?s culture there are quite a few businesses that can be started for little or no money at all. This is not a get rich quick scheme, I am not saying that you will be making five grand a month from the very beginning, but I am telling you, that no matter the amount of money that you have, you should still be able to start a business without much fuss.

Here are some more examples of businesses that require little or no money up front:

Bookkeeping

Are you good with numbers and organization? If you are, you may want to think about starting a book keeping business. This business is pretty easy to market since every type of person, and business may need someone to update their business books.

The only thing you may need for this type of job is a program(if you are using a computer) and the necessary paperwork. If you have to supply the paperwork, you can charge additionally for this.

You will want to advertise residually at local tax places or office stores. If you want to target businesses you may want to look into local business directories. If nothing else, you can put an ad in your local newspaper and go from there.

Home Organization

If you good are at organization, then you may want to consider starting a business organization business.

You may want to consider supplying the materials needed for organization such as boxes, labels, shelves, etc. If you provide the materials, then you will be able to charge for it. You may also require your clients to buy the materials themselves. Whatever you decide will work.

Home organization is best advertised at home stores and in your local paper.

Language Translation

You will help break through barriers caused by language difference and improved communication. Businesses will call you when they know they will be dealing with clientele that speak a different language, typically in advance. Every once and awhile, you may be called in an emergency situation. The pay depends on the amount of people you will have to translate for, and if you are notified ahead of time or not.

If English is your second language, or you just have a liking for foreign languages, you services will come in handy for local businesses that deal with multi-cultures.

If you do not know a foreign language, but you are still interested in language translation as a career or business, then translation books and programs number in the thousands, even for the newest user. It just takes a little time and energy to learn a new language.

Contact local business, doctor?s offices, and government agencies and ask if they are in need of translation services.

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